Ignition

Overview

Showed how shifts in color and motion blur the boundary between vision and feeling, producing emotional illusions that question how perception is constructed.

Works

Color-driven emotional illusions across film, advertising, and game intros.

Film Reel — 2021

Filmmaking · 2021 · blue grading

A reinterpretation of Black Swan, this short film uses dominant blue color grading to mirror the characters’ inner world. The cool, desaturated palette evokes feelings of isolation, suppressed desire, and fragile calm—suggesting a psychological space where beauty and anxiety coexist.

Ad Spot — 2021

Advertising Video · 2021 · red branding

A lipstick campaign that highlights the brand’s unmistakable identity through its iconic red. The bold palette reinforces passion, confidence, and timeless allure—anchoring the product firmly within the brand’s signature color universe.

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Game Intro — 2021

Game · 2021 · destroyed ash gray

This intro sets the stage in a decayed, post-apocalyptic world. Shades of green, white, and blue weave a dreamlike fantasy, while ash-gray undertones suggest ruin and desolation. The interplay of luminous color and muted decay evokes a haunting beauty—inviting players into a realm where collapse and wonder coexist.

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Magic Portal — 2024

Game · 2024 · magical blue

A swirling gateway emerges from shifting particles and mist. Its turquoise glow and smoky gradients blur the boundary between matter and illusion, suggesting both decay and rebirth. The portal breathes with a strange vitality— an uncanny threshold inviting players into a world where ruin dissolves into wonder.

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Toolkit

✦ Houdini ✦ After Effects